This is Part 2 of a 2 part topic. Read Part 1 here.
Deciding what services to offer, how to package them, what price to charge, and how to let people know about you are some of the practical business steps that every business owner needs to consider. Understanding who you are, what you stand for, and how you want people to feel when they interact with you is also an important part of business development.
It is my belief that the key to a truly successful and fulfilling natural health practice is not just taking care of the business aspects (although those are critical!), but to also be committed to your own self-growth and self-development.
Clients are attracted to us because they are looking for someone to walk with them as they undergo their journey of healing and discovery. The greatest gift you can give a client is to do your own inner work.
Have you ever heard the expression:
A practitioner can only raise someone to the level that they have attained themselves”?
Think about it – would you want to work with a practitioner who has a finite understanding of health, or with someone who is continuously learning and growing? And are you more likely want to work with someone who is only intellectually gifted, or someone who also understands the emotional and spiritual challenges that people face on their journey to healing?
Answering these questions for yourself can help you to gain insights into what your clients may be thinking when they are considering working with you. Are you struggling with self-confidence? Fear of failure (or fear of success!)? Carrying excess emotional baggage from your past? Everyone struggles with these issues at one point or another.
The truth is that everyone has “stuff”. But truly enlightened people want to delve into that stuff, see what it’s about, and learn and grow from it. And guess what? When you learn and grow from your own experiences, you are better able to see, with compassion and understanding, someone else who is struggling. And from that place, you can help them see how they too can overcome their own challenges.
I have previously written about my views on natural remedies, and how they can help us heal on all levels – physically, mentally, emotional, and spiritually (read the article here). While the article specifically addresses the use of natural remedies, I mention it here to illustrate my belief that true healing must occur on all levels; that we must help our clients, and ourselves, attain wholeness.
So, natural health practitioner, I encourage you to identify one area in your life that challenges you, and how working on this challenging area might help you become a better practitioner. What insights might you gain from overcoming this challenge? How might you see the world differently? Who might you be able to help that you couldn’t before?
I promise you that if you begin to see your own challenging “stuff” as an opportunity to grow, you will gain wisdom and resources that you never expected. And then, as if by magic, you will begin to attract new clients into your practice who just “happen” to need what you just learned…